I was speaking to some Denver auto repair owners on Tuesday who specialize in Toyota and Lexus auto repair. Yes, even auto repair owners are interested in learning about search engine optimization (SEO) and how it can help them enhance their web presence. Our Denver SEO firm continues to see many small business owners migrate away from the Yellow Pages and stake their claim on the Internet. There continues to be a great deal of confusion about what constitutes SEO and the delineation between SEO and pay per click. Many of the Denver auto repair dealers had participated in some pay per click programs-with mixed results. At the end of the day, they were most interested in how SEO could help them achieve a more prominent position in the searches and show up organically, or free, in the searches. It was great meeting with these owners and discussing some of the fundamentals of good SEO including: Good site architecture Relevant and authoritative copy Incoming links that are relevant and au...